Is Virtual Reality a Game Changer for Commerce?

Is Virtual Reality a Game Changer for Commerce?

The Internet endows consumers with ever increasing power regarding buying decisions.

Complex purchases may still require a store or showroom visit to experience the product of interest. But the actual purchase is likely pursued at the best price on the Internet. Contrast the consumers flexibility with the considerable cost-of-sales you must bear even if at the end the product is not purchased from you.

To offer your prospects an emotionally engaging product experience, the product itself needs first to be produced and exhibited. Exhibition floors, however, cost rent and are limited in surface. Configurations of interest are rarely all available.

Ever since Virtual Reality (VR) gained in significance over the past few years, it’s tempting to see VR as a potential solution to these retail challenges. Consumers can experience products in 3D just about anywhere, without any significant physical space requirements, and try many possible configurations in the process.

If you ever tried VR yourself, you will quickly come to three conclusions:

  1. immersion provides a truly strong emotional response to a product,
  2. technical utilities like VR googles tend to interfere with the human dialog and
  3. VR technology is difficult to integrate into the transactional enterprise IT.

I would like to help bridge the gap and am glad to be with my many years of experience at your disposal.

Would you like to talk to me, then I am pleased about your contact. +41 79 2 236 236

#VirtualReality #VR #ImmersiveCollaboration #3D #BuildingInformationModeling #BIM

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The basis of my professional, polyvalent career is mainly characterized by the following qualifications: - 20 years of experience in Sales & Marketing - 20 years of experience in the field of ICT and in particular, Learning Development, Knowledge Management (KM), Enterprise Content Management (ECM), Customer Relationship Management (CRM) and Search Engine Optimization (SEO) - 20 years of experience in the field of human Resources Management (5 - 25 persons - recruitment, leading, training and motivation of employees) - 20 years of experience as a Project Manager in the field of ICT, chemical and industrial plant design and architecture. - 10 years of experience in 2D / 3D CAD planning - 10 years of experience in the field of Biological and Energy-Efficient Construction - 5 years of experience as a Member of the Board of two companies, with whom I've worked

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